Several weeks ago I received the following (abridged) email:
I’m sure you have all heard of the wonderful Menu for Hope event that is the brainchild of Pim and takes place once a year around Christmas. For those of you who aren’t familiar with it, the campaign involves food bloggers (and others) from around the world each donating something to be raffled off on-line for charity. This can be as simple as a cookbook or as elaborate as a foodie tour of a world-class city. It can be something you will lovingly make yourself (e.g. jams or framed photographs) or it can be something you have persuaded somebody else to donate (e.g. dinner at a smart restaurant) – see last year’s campaign to get an idea of what I’m talking about. Once the raffle starts, members of the public can visit your site to read about your raffle items and then place a bid by going to Pim’s site. And at the end of the campaign, winners are chosen using a software application, after which the regional hosts will tell people the good news of what they have won.
Surely this raises a lot of money, I hear you say? Oh yes – just over $60,000 last year! And what happens to the money? Well, like last year, the money will be going to the UN World Food Programme (WFP) and this year’s campaign is going to be particularly exciting. This is because the WFP has allowed us to earmark the funds to a specific program. We am thrilled to announce that we have chosen a school feeding program in the mountain kingdom of Lesotho – which is situated bang in the middle of South Africa!
Currently, the WFP’s school feeding programme provides a daily nutritious meal to nearly 150,000 school kids in Lesotho , many of them orphans. After five years of drought, it is estimated that disease and malnutrition in Lesotho claim the lives of one in 12 children before they reach the age of five. Chronic and persistent vulnerability prevails in Lesotho . The kingdom is confronting the triple threat of increasing chronic poverty, rising HIV/AIDS rates and weakened government capacity. This threat takes a heavy toll on the households of the rural poor in Lesotho , who are faced with a limited number of coping strategies to respond to the intensifying hazard. 56% of the population live on less then $2 per day. Think about that. That’s less than a pound.
During the campaign, we are going to have the kids photo-blogging from the school grounds to bring their stories closer to us and our donors. Also, the WFP have been pushing what they call the Local Procurement program: instead of buying surplus food in the US and shipping it to Africa to feed the kids they are now buying maize and other produce from the local farmers, thereby putting funds back into the local economy.
Why am I telling you all this? Well, because I (together with Johanna) have been asked to host the UK region’s Menu for Hope campaign 2007. I am hoping that as many of you as possible will be able to take part and provide something to raffle off.
The event starts tomorrow and my donation to this very worthwhile cause is the following bottle of 15 year old, single malt, Scottish whisky.
Located in the windswept central Highlands, the Dalwhinnie distillery has been producing spirits since the late 1800s. This traditional Scottish whisky has been matured for 15 years and is renowned for its mellow smokiness and heather honeyed sweetness.
Lot Number – UK07
And here’s how to donate:
1. Choose a prize or prizes of your choice from our Menu for Hope at http://www.chezpim.com/blogs/2007/12/menu-for-hope-4.html
2. Go to the donation site at http://www.firstgiving.com/menuforhope4 and make a donation.
3. Please specify which prize you’d like in the ‘Personal Message’ section in the donation form when confirming your donation. You must write-in how many tickets per prize, and please use the prize code.
Each $10 you donate will give you one raffle ticket toward a prize of your choice. For example, a donation of $50 can be 2 tickets for EU01 and 3 tickets for EU02. Please write 2xEU01, 3xEU02
4. If your company matches your charity donation, please check the box and fill in the information so we could claim the corporate match.
5. Please check the box to allow us to see your email address so that we could contact you in case you win. Your email address will not be shared with anyone.
Check back on Chez Pim on Wednesday Jaunary 9 for the results of the raffle.